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Stylist’s Clothing and Jewelry Brand Sells for $3.6M

April 07, 2021

RAPAPORT... Xcel Brands, which owns several apparel labels, has acquired Logo by Lori Goldstein, a lifestyle brand encompassing clothing and jewelry. 

Goldstein, an American stylist and designer, launched Logo in 2009. The brand has since clocked up retail sales of more than $1.5 billion, Xcel said Monday. The investment will help enhance the brand’s product merchandising and design, according to the new owner.

The selling price is $3.6 million, according to an Xcel filing with the Securities and Exchange Commission (SEC). This could rise by $12.5 million, depending on royalty payments.

New York-based Xcel specializes in acquiring and developing apparel retail brands. Its portfolio includes Isaac Mizrahi, Judith Ripka, Halston, C. Wonder and Longaberger.

“This new venture came as a natural partnership, with a common goal to drive robust expansion and bring the Logo brand into its next phase,” Goldstein said. “It will position us for significant growth and to be a leader across multiple channels of distribution.”

Image: Lori Goldstein. (Lori Goldstein/Facebook) 

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